Human consciousness- Elena Cuadrado
About the role of conscious awareness in consumer behavior
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Art director ELENA CUADRADO
Camera and lighting MARÍA TRÉNOR
Music by ESCHE VIVE
Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.
Sustainable fashion is part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its “carbon footprint”. While environmentalism used to manifest itself in the fashion world through a donation of percentage of sales of a product to a charitable cause, fashion designers are now re-introducing eco-conscious methods at the source through the use of environmentally friendly materials and socially responsible methods of production.
Conscious fashion make a difference: social entrepreneurship, community development, innovation, local initiatives and conscious culture.